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NEW YORK Sprint Nextel is launching a review of its creative assignment, now split between TBWA\Chiat\Day and Publicis & Hal Riney, the client confirmed.
The company’s annual major media spending exceeds $1.2 billion.
Omnicom Group’s TBWA\C\D here handles the bulk of the business, which consists of consumer-directed advertising, while Publicis Groupe’s Publicis & Hal Riney in San Francisco handles business-directed ads. Sprint is the largest account of TBWA\C\D in New York with estimated revenue of $30 million.
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