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Two agencies have reached the final stage of Sprint's broadcast creative review.
Sources identified them as Arnold in Boston and Deutsch L.A. in Marina del Rey, Calif. Each shop will meet with Sprint executives again within the next week, with a decision expected shortly thereafter, according to sources. The winner will succeed Figliulio & Partners in New York.
Sprint, which spent about $450 million in media on broadcast ads last year, met with five shops last week before narrowing the field to two, as expected.
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