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BOSTON Two of the region’s leading apparel retailers have launched spring campaigns, as both Talbots and T.J. Maxx are airing new TV work.
In Talbots’ 30-second “Hotel,” a man impatiently waits for his female companion in a sumptuous lobby. After several people emerge from the elevators clad in the store’s fashions, his date arrives at the very end. “Be right on time and still … unexpected,” a voiceover says.
The spot is shot in red and golden hues, giving it the look and feel of a romantic foreign film.
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