Spring Fling

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Offering respite from a dreary winter, Gap and Modernista! play up the lighter side of life. With its second campaign in six months for the clothing chain, the Boston agency attempts to stage nothing less than a “Celebration of Spring” in flirtatious, light-drenched, fashion-conscious ads that begin breaking worldwide today.

The television, print and outdoor campaign—which is estimated to be a $15-20 million effort—seeks to evoke feelings that spring brings, such as energy, alertness and revitalization.

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Spring Special

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