Spring Break Travel Turns to Republik

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ATLANTA Spring Break Travel has selected The Republik as its first advertising agency without a review, the shop said.

The independent Durham, N.C., agency will produce a direct mail and outdoor ad campaign for the Chapel Hill, N.C., company, in addition to organizing bar tours. The first work is scheduled to launch in January.

The company’s total ad budget was described only as “six figures.”

SBT provides complete travel packages, including transportation, lodging, meals and events to popular spring break destinations in the U.S.,





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