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Little more than a month after winning the account, Robert Brandt & Associates goes on the air this week with a new branding campaign for Spring Air Mattress.
In addition to 30-, 20- and 15-second TV spots, the estimated $3-5 million effort includes dealer-tagged radio, newspaper, direct mail and point-of-purchase materials. The campaign’s tagline is, “The mattress with the just-right feeling.” The ads begin this week in selected Southeast markets before expanding to 20-25 markets nationally in January.
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