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Square One Aims to Place The Parking Spot on Travelers’ Maps
DALLAS–Square One has a new client seeing spots in a campaign that launches this month.
The national chain of off-airport car lots, The Parking Spot, has undergone a brand renovation that included painting its entire fleet of shuttle buses bright yellow with black spots. Spotted billboards will appear this month; ads in in-flight magazines will soon follow.
The budget for the outdoor, print and radio campaign is estimated at $2-5 million.
The Parking Spot, just over a year old, is controlled by the Pritzker family in Chicago, which also owns the Hyatt hotel chain.
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