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NEW YORK The U.S. Health Department and the Ad Council are kicking off a multi-million-dollar, multi-year effort designed to remove the stigma attached to mental illness. WPP Group’s Grey provided the creative on a pro-bono basis.
The TV, radio, interactive and outdoor initiative stresses acceptance and the fact that mental illness is often highly treatable.
“The whole notion that people with mental illness can recover is a powerful message,” said Heidi Arthur, svp, campaign director at the Ad Council.
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