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Crispin Porter & Bogusky in Miami launched its inaugural television campaign for Checkers Drive-In Restaurants last week with a made-to-order hook and a Western movie barroom fight scene promoting the chain’s new Wild West Bacon Burger.
It is a 30-second TV commercial any client would love: shots of the product filmed on-site at a Checkers restaurant. The twist comes when a Checkers employee offers a young, male drive-through customer not only a fresh, made-on-the-spot burger, but a customized commercial as well.
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