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NEW YORK A new Beta Research survey of advertising sales professionals found that when it comes to perceived brand value, cable generally outshines the top four broadcast networks.
In a study conducted in November 2005, Beta Research found that the net with the most solid brand image is Bristol, Conn.-based ESPN, which earned favorable marks from 78 percent of the 350 ad sales executives surveyed. Discovery Channel was the second-most revered brand at 76 percent, followed by Food Network (68 percent), Comedy Central (64 percent), HGTV (63 percent), The History Channel (62 percent) and MTV (59 percent).
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