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Could there be guys out there so immersed in sports programming that they don’t notice a host of wild things happening to them as they watch TV?
Well, one fellow is exactly like that in a new campaign for SPORTV, a pull-out section that ap pears every Sunday in the New York Daily News. The effort includes three 30-second spots, by Korey Kay & Partners, New York, which show the guy watching sports at home as he reads SPORTV.
“A perfect world would have nothing but sports television,” says the voice over.
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