Sporting A New Outfit: Red Ball Revamps A Clothing Chain's Image

Red Ball Tiger here has completed six new TV spots for Fremont, Calif.-based apparel retailer The Men’s Wearhouse. The ads continue a campaign begun earlier this year that attempts to refute common “myths” about the men’s clothing chain and spiff up the image of its chief executive officer, George Zimmer.
For years, Zimmer used a car salesman’s style to advertise his national chain. He became a celebrity of sorts with his routine of pointing toward the camera and promising low prices with the phrase, “I guarantee it.”