DALLAS IPG’s TM Advertising said it has expanded its relationship with specialty retailer Sport Chalet, adding creative chores and strategic planning to the media buying and planning duties it picked up last year.
First up: a holiday and winter initiative set to break in the next few weeks.
“Their offering is truly unique and high touch, and in a way, the very antithesis of today’s nameless, faceless big-box retailers,” said Tom Hansen, agency president, in a statement.
Sport Chalet spent slightly less than $1 million on ads in the first three quarters of 2008, per Nielsen Monitor-Plus, an improvement on 2007, when it spent about $250,000 in media for the entire year.
The chain, founded in 1959, operates 53 stores in California, Nevada, Arizona and Utah. Sport Chalet bills itself as the supplier for the “serious sports enthusiast,” and offers products and services for consumers involved in backpacking, hiking, kayaking, snowboarding, skiing and SCUBA, among others.