Sponsors Sour on Radio

Radio’s top advertisers are still stinging from perceived mistreatment over the last two years at the hands of radio stations, which greedily grabbed new dot-com ad dollars at the expense of their core customers. As some advertisers made their feelings known at last week’s National Association of Broadcasters’ radio conference in New Or-leans, many top radio executives were down the street meeting with Wall Street financial firms.

“Just because you have had a relationship with us for 10 to 12 years doesn’t mean we can’t take our business somewhere else,” warned Mary Kay Eschbach, U.S.