How Spongecell Helps Agencies Navigate the World of Automated Advertising

Injecting creativity into programmatic

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Specs
Who CEO, co-founder Ben Kartzman (l.); chief product officer, co-founder Anthony Yam
What Programmatic creative specialist
Where New York, San Francisco, Los Angeles, Chicago, London



Speed is king at Spongecell, which takes the creative assets that agencies produce for marketers and turns them into online ads of different shapes and sizes in as few as 72 hours. Fueling that speed is software the 9-year-old company is constantly upgrading to meet growing demand in the marketplace.

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