Split Ends: Dep, Cohen/Johnson



By Kathy Tyrer





LOS ANGELES–Cohen/Johnson is expected to restructure after the loss of client Dep Corp. Hair care products company Dep has ended its relationship with the agency and is believed to be contacting shops about the creative portion of its advertising account.





Western International Media handles media planning and buying for Dep, which spent $7 million on media last year, according to Competitive Media Reporting.





‘Dep has been an important client of the agency for six years,’ said Mark Johnson, president of the Los Angeles shop. ‘We thought we accomplished a lot together. This is bad and surprising news, but we’ll figure out where we go from here.’





Robert Berglass, president of Rancho Dominguez, Calif.-based Dep, did not return calls at press time.





The Dep news, coupled with the loss weeks ago of the El Torito account, has forced C/J to dismiss about 10 employees, leaving a skeleton staff. Johnson confirmed that there had been some layoffs but declined to say exactly how many employees had been let go. The executive denied reports that he told staff members he would leave and that the shop would close.





Agency chairman Howie Cohen did not return calls.





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