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T3 Gains Creative Account, Media Rare Gets Buying Chores
DALLAS–Taco Cabana Restaurants of San Antonio has split assignments on its estimated $6 million account between T3 in Austin, Texas, and San Antonio buying specialist Media Rare.
T3 has been assigned creative advertising and promotions, as well as “out of the box” marketing that impressed the client, according to Taco Cabana field marketing director Zifa Esparza. Media Rare was given general market media duties.
Both join the client’s Latino agency of record, Montemayor y Asociados of San Antonio, to form a smaller-shop roster sought by new marketing senior vice president Dennis Greenia.
The decision followed a review of undisclosed agencies launched in August.
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