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NEW YORK What is it with Geico and cavemen? A new round of auto-insurance spots (via The Martin Agency of Richmond, Va.) includes an expose of The Flintstones, of all people. Each commercial takes the form of an investigative TV show called “The real scoop,” complete with the urgent, portent-heavy voiceovers endemic to that genre. The Flintstones execution poses the question: How could Wilma, a stay-at-home mother, have afforded a necklace “made of huge rocks” on the salary Fred makes as a working stiff at the Slate Gravel Co.?
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