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Spiro & Waites has won the advertising account of Levitt Corporation’s Core Communities unit.
The Fort Myers, Fla., shop outperformed Ten United in Orlando, Fla., in a brief review to win the estimated $1 million creative and mediabusiness.
The agency, led by chief executive officer and creative director Chris Spiro, will develop a campaign that will include print, outdoor, interactive and collateral components. The work will promote Core Communities’ St. Lucie West, an integrated residential and commercial development on Florida’s east coast near Orlando.
The shop will be responsible for media-planning and buying duties.
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