Things are going to get more chaotic for Spin Master. The toymaker has signed on as master toy licensee for Chaotic, a collectible trading card game that integrates an online multi-player experience and an original animated TV series, as well as a companion series Chaotic: M’arrillian Invasion, which airs Saturdays on TheCW4Kids block.
The deal with 4Kids Entertainment and Chaotic USA Entertainment Group will result in a line of toys, including action figures and collectables that are slated for retail shelves in late 2009 or early 2010.
Spin Master also has the exclusive rights to market and distribute toys (excluding plush) in North America, the United Kingdom, France and Mexico. 4Kids Entertainment will grant toy distribution rights to distributors for all other territories.
To date, over 50 million cards have been uploaded to Chaoticgame.com, with the website attracting over 3.5 million unique visitors and well over 1.25 million registered users. Players can upload their starter decks and booster packs to challenge other players to matches online using the Chaotic Pad application, which allows players to interact and compete against each other in head-to-head matches.