SpikeDDB Joins Pepsi’s Super Bowl Lineup

NEW YORK A new 30-second Pepsi-Cola TV spot created by Omnicom’s SpikeDDB will premiere on this Sunday’s Super Bowl broadcast.

In the spot, called “Diner,” a heartsick man (played by Kel Mitchell, star of the sitcom Keenan and Kel Show) has his faith in love restored by a sassy waitress and a Pepsi. Mo’Nique, the stand-up comedienne and star of UPN’s The Parkers, plays the waitress.

Spike Lee, chairman and chief creative officer of the New York agency, directed the ad.

This will mark the 19th straight year that the Purchase, N.Y.-based beverage company has advertised on the Super Bowl, a Pepsi representative said. “Diner” will be one of three Pepsi commercials that will break on the game, along with two Sierra Mist spots and an ad for the Pepsi iTunes promotion.