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By Eleftheria Parpis
Spike Lee is here in Cannes to talk about user-generated content and his participation in the MOFILM competition. Twelve brands participated in the contest, including AT&T, Best Buy, Doritos, Nokia, Philips and Hewlett-Packard. They each posted briefs on the MOFILM Web site, and invited people from all over the world to upload their films and compete for awards and prizes. Each brand chose its favorite film, and the entries went on to compete for the grand prize—$12,000 in cash and the chance to be on set with Lee on his next project.
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