Speed Essential in Tech-Driven World

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MIAMI BEACH, FLA. With the emergence of new technologies, the advertising industry has to diversify the ways it delivers client messages while responding to changes faster than ever before, said Ken Kaess in his farewell address as chairman of the American Association of Advertising Agencies for the past two years.

The 4A’s Management Conference, in its 86th year, is being held at the Ritz Carlton here.

“We live in a time where change is so fast that we begin to see the present only when it is already fading from view,” said Kaess, worldwide chief executive of Omnicom Group’s DDB Worldwide.



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