NEW YORK The Time Inc. title that revolutionized personality journalism more than 30 years ago stays ahead of the celebrity-weekly pack with a star-studded array of spinoffs, including People en Español, special-interest pub StyleWatch, books and mobile offerings. As Web sites devoted to the comings and goings of Britney, Paris and friends multiply, People.com has cemented its position as one of the leading sources for entertainment news and one of the most visited magazine sites. Unique audience in September topped 6.5 million, a 59 percent gain over last year, per Nielsen Online. Radio segments and international editions round out a stable of sidelines making rabid fans of ad buyers.
Get Adweek's Brand Marketing Daily Newsletter in your Inbox
Today's highs and lows of creativity