NEW YORK When it comes to brand building, Rodale’s Men’s Health is a true heavyweight. With nearly 40 international editions, the guide for the fitness-conscious guy debuted the 15-Minute Workout DVD, expanded its Urbanathlon event to three cities and launched the initiative FitSchools to combat childhood obesity. Editor David Zinczenko is a tireless champion, logging appearances on Oprah, the Today show and more—when he’s not sweating out best-selling Abs Diet books. Spinoffs Best Life and Women’s Health are smashes, with shelter sibling Men’s Health Living slated for December. “With all the saturation in that market, Men’s Health has managed to stay strong and relevant,” marvels one buyer.
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