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NEW YORK When it comes to brand building, Rodale’s Men’s Health is a true heavyweight. With nearly 40 international editions, the guide for the fitness-conscious guy debuted the 15-Minute Workout DVD, expanded its Urbanathlon event to three cities and launched the initiative FitSchools to combat childhood obesity. Editor David Zinczenko is a tireless champion, logging appearances on Oprah, the Today show and more—when he’s not sweating out best-selling Abs Diet books. Spinoffs Best Life and Women’s Health are smashes, with shelter sibling Men’s Health Living slated for December.
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