Spark Opens Southern Hub in Atlanta

ATLANTA The Spark Agency recently opened a Southeast office in Atlanta, according to the shop.

The St. Louis, Mo., agency, founded in 1980 as Busch Creative Services, is now independently owned and investing in future opportunities in the Atlanta market. John Nickel, agency president, said that the new location is close to its Atlanta clients.

“Our Southeast office and staff will be able to provide local support for our regional clients,” Nickel added.

Sarah Hunter and Bill Ivey, who have both been named executive producers, will head Spark’s Atlanta office. Hunter said that Spark has worked with Atlanta clients such as Primerica Financial Services and The Coca-Cola Co. from its St. Louis headquarters.

“Now the debut of this office provides a ‘home base’ from which to guide projects and win new business throughout the Southeast,” Hunter said.

The Spark Agency employs more than 100 staffers and has sales offices in Chicago and Dallas. Its downtown Atlanta office is located in the Midtown Heights complex.