Spare Cash? Yes, We've Heard Of It

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Economists wring their hands over Americans’ derisory savings rate, and they’ve got a point. Unfortunately, an ACNielsen survey finds that more than one-fourth of Americans have an unimpeachable excuse for their failure to save: After covering their basic living expenses, they’ve got nothing left to save (see the chart below). Despite their well-earned reputation for shiftlessness, men were less likely than women (22 percent vs. 30 percent) to say they have no spare cash left after paying their inescapable expenses.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in