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NEW YORK Spalding will launch a print-anchored campaign to support its 2005 lineup of new products, which include Infusion3 and Zi/O Excel basketballs.
The effort, via independent Winstanley Associates in Lenox, Mass., includes three ads starring Paul Pierce of the Boston Celtics to run throughout the year in national sports magazines. Support includes a streaming video “We’re Giving You the Shirts Off Our Back” for the 15 SKU Jersey ball line, which will run on NBAStore.com
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