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The Spaghetti Ware-house is returning to television advertising after a five-year hiatus with a new campaign from Berry-Brown Advertising here.
Playing up both the menu variety of the Garland, Texas-based chain and its turn-of-the-century atmosphere, a 30-second ad began airing last week in Dallas, Fort Worth, and Austin, Texas; Oklahoma City and Tulsa, Oklahoma; and Toledo, Ohio. Supporting print and radio are running in 16 markets. Spending is estimated at $1-2 million.
Agency vice president Kathlene Pyle said the campaign is aimed at stepping up visits from infrequent Spaghetti Warehouse diners.
The spot begins with an animated plate of spaghetti unwinding toward the camera.


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