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Seeking to communicate its position among the top consulting companies worldwide, Cap Gemini Ernst & Young is putting $30 million behind a fourth-quarter, global print campaign.
The branding campaign from D’Arcy Masius Benton & Bowles broke on Friday in publications such as The Financial Times, The Wall Street Journal and Le Monde.
The campaign’s three executions are meant to position the company’s spade symbol as a mark of its innovativeness, said Stella Goulet, vp of Cap Gemini E&Y in the U.S.
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