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NEW YORK Using its usual tongue-in-cheek humor, Southwest Airlines’ new campaign seeks to lure business travelers with the message that its airline will make them more productive. The work debuts during next month’s NCAA Bowl Championship Series.
In a bid to win more fares from road warriors, Southwest last month unveiled Business Select. Passengers who pay $10 to $30 more one-way get first boarding privileges, a free drink and bonus credit in the Rapid Reward frequent-flyer program.
Southwest
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