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CHICAGO Southwest Airlines is stepping into the risky world of soliciting the general public to create advertising. However, the low-cost carrier is using a safety net.
Starting today, Southwest stages a contest on YouTube.com and asks people to submit 20 seconds of an awkward or humiliating moment.
The winning entry will be used in the airline’s “Wanna Get Away” campaign, created by Omnicom Group’s GSD&M, Austin, Texas, which shows people in embarrassing situations that made them want to be someplace else.
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