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Southwest Bank of Texas has issued a request for proposal for its estimated $2-4 million advertising account.
The Houston-based institution, which operates 26 branches, bills itself as the largest independent bank in the area.
Sachnowitz & Co. in Houston is the incumbent agency, although other local shops have worked with the client on a project basis. According to sources, S&C has been invited by Southwest Bank of Texas to participate in the review. Agency president Larry Sachnowitz could not be reached for comment.
Client vice president of marketing Alex Calicchia, formerly with Bank United, is managing the review, but was also unavailable to comment at press time last week.
Several Houston agencies confirmed receiving the company’s questionnaire.
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