Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Southwest Airlines is supporting its position as “The Official Airline of the NBA” with four television spots throughout this week and next.
The commercials, via Omnicom’s GSD&M in Austin, Texas, are airing nationally on TNT to coincide with the National Basketball Association playoffs. One 15- and three 30-second spots pay tongue-in-cheek homage to fans who live and breathe basketball. All include voiceovers by NBA announcer Kevin Harlan and come with the tag, “Maybe it’s better if you just watch.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in