Southwest Airlines Means Business

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LOS ANGELES Known as a leisure-travel carrier, Southwest Airlines targets business travelers with its latest television advertising, according to Omnicom Group’s GSD&M, which breaks a series of spots this week.

In “Get There,” two businessmen trapped in a traffic jam offer the cab driver money to get them to the airport on time. After a careening around various urban perils, one asks the other, “Is this worth it?” His partner replies, “It’s still cheaper than a change fee if we miss our flight.”

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