Southern Pine Council Selects Agency

DALLAS The Hauser Group has picked up the advertising account of the Southern Pine Council, the client said.

The Savannah, Ga., agency won the duties following a review that included finalists Loeffler Ketchum Mountjoy in Charlotte, N.C., and Steele + Marketing in Atlanta, according to client director of communications Richard Wallace.

“Hauser has many years of experience in the homebuilding products industry and clients have helped them clearly understand the homebuilding industry,” Wallace said.

The council, which is a promotional body comprised of the marketing arms of the Southern Forest Products Association and the Southeastern Lumber Manufacturers Association, has been handling its advertising in-house.

That