SOUTH BY SOUTHWEST FEST, AUSTIN, TEXAS

Fader magazine joined Levi’s and other sponsors to create the Levi’s Fader Trading Post at the South by Southwest Festival in Austin, Texas. Pictured March 16 are (l. to r.) Andy Cohn, publisher, Fader; Jeff Stum, assistant brand manager, Southern Comfort; and Jason Schneck, account manager, Mowalla Productions, Chicago.