South Carolina Electric & Gas Selects McRae

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

After a review that included agencies from three states, officials of the South Carolina Electric & Gas Co. have chosen a Georgia shop for their $2 million account.

McRae Communications, located in the Atlanta suburb of Fayetteville, Ga., defeated Rawle Murdy Associates of Charleston, S.C., and C.C. Riggs in Columbia, S.C., home to the utility, in the finals of the review. Fifteen-year incumbent Chernoff/Silver, also in Columbia, was eliminated in an earlier round, along with Howard, Merrill & Partners in Raleigh, N.C.,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in