South African Tourism Selects PMA

BOSTON Peter Martin Associates has been chosen to handle public relations duties in the U.S. for South Africa’s tourism program following a review of several travel specialty shops.

Stamford, Conn.-based PMA bested Jensen/Boga, M. Silver Associates, Nancy J. Friedman PR and incumbent Patrice Tanaka & Co., all in New York, sources said. Independent PT&Co. had handled the account since March 2001. It’s the second tour of duty for PMA, which held South Africa’s PR account for a year before PT&Co.