Source Engages PR Exec

BOSTON Source Marketing said it has hired Sarah Stabile to develop a public relations practice at the agency.

Stabile, 30, ran her own San Francisco-based boutique PR and event production company for the past five years. Prior to that, she was a PR manager at Levi Strauss.

“Adding PR to our arsenal makes sense, as it has always been an integral part of how we think,” said Source president Derek Correia. “Finding a talent like Sarah available allows us to have instant credibility in execution, and furthers our ability to offer clients broad distribution and impact from our ideas.”

At present, Stabile is working on new-business efforts and hopes to have clients aboard in the coming weeks, with a dedicated PR staff added shortly thereafter.

Westport, Conn.-based Source is best known as a promotions and direct marketing agency working for clients such as AOL, Comcast, Pfizer, Staples and Walt Disney.

—Adweek staff report