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The commercial survival of losers from the original Survivor series continues, with the athletically inept single father Gervase Peterson the latest to grab a role.
Peterson stars in a new spot for Sunkist soda because, according to the company, “his energetic and fun-spirited personality and his survival skills” make him perfect for the brand and its target audience.
FCB in Chicago created the spot, which has Peterson happening on the dressing room trailer at a supermodel photo shoot.
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