Sorting Through the Mixed Signals On Consumers' Post-War Attitudes

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A post-war economic boom would have been nice, but marketers might have settled for some clarity about consumers’ attitudes. We can safely say that consumer confidence went up in March once the war in Iraq began. But was this just a momentary blip or the start of a trend? That’s where the story gets murky, though considerable evidence backs the just-a-blip school of thought.

As early as April 30, an ABCNews.com report on the ABCNews/Money Consumer Comfort Index was headlined “Rally Over.”

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