Sorrell Seeks MySpace Moment

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK Eighteen months ago, Martin Sorrell was among those questioning the wisdom of Rupert Murdoch after he paid $580 million for the company behind MySpace.com.

In 2005, Murdoch had embarked on an Internet shopping spree that the WPP Group CEO described as a “willy-nilly” strategy born of a “considerable degree of panic” that typified the concerns of traditional media owners over the loss of consumer attention and ad revenue. While many thought the News Corp.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in