Sony’s Movie Ads Top Key Art Awards

LOS ANGELES Sony Pictures Entertainment was the big winner at The Hollywood Reporter‘s 33rd annual Key Art Awards, taking home seven trophies.

The event, which was held April 30 at the Kodak Theater in Los Angeles, honors movie advertising.

Sony’s wins were tied to Identity, which earned nods for a poster from Bemis Balkand, a trailer from Giaronomo Productions, a Web site from Big Spaceship and a TV spot from mOcean; Big Fish, which was recognized for a poster from BLT & Associates; and S.W.A.T., for co-branded print ads tied to Nextel from the Aspect Group and VOX Advertising. Sony also captured the Movie Poster of the Year award for Identity.

Walt Disney Studios and New Line Cinema each captured five honors. Disney’s wins were for Finding Nemo, which earned nods for a poster and trade print ad from Animation Creative Services, a consumer print ad from Poster Child and a standee from Buena Vista Home Entertainment, as well as for a TV spot from CMP Entertainment for Pirates of the Caribbean. New Line’s awards included a trailer and TV spot from Trailer Park for The Texas Chainsaw Massacre, outdoor from BLT & Associates and a standee from Apple Packaging & Graphics for Dumb and Dumberer: When Harry Met Lloyd, and a standee for Elf from BLT & Associates and Drissi Advertising. Trailer Park’s trailer for The Texas Chainsaw Massacre also was named Best of Show in the audiovisual category.

Capturing three awards was Warner Bros., which won for a poster and print advertising from Concept Arts for The Matrix Reloaded, as well as for co-branded audiovisual ad for the film tied to Heineken from Publicis.

Universal Pictures was recognized for a Seabiscuit trailer from Gas Station Zebra and a TV spot for Bruce Almighty from Aspect Ratio, while Universal Studios Home Video won for TV advertising for Scarface from Pongo Productions.

Earning two awards was Miramax Films, for a trailer from Ant Farm for Kill Bill: Vol. 1 and a one-sheet in the Best Line category, created by BLT & Associates for Scary Movie 3.

Single-award winners included Paramount Studios’ Paycheck, which won in the Best Motion Graphics category for a teaser from Aspect Ratio; 20th Century Fox International for a Le Divorce teaser from Crew Creative Advertising; the Los Angeles Short Film Festival for a poster from Crew Creative Advertising; Dimension Films for a Scary Movie 3 trailer from BLT & Associates; Pioneer/Geneon Entertainment for DVD packaging for The Texas Chainsaw Massacre from the Cimarron Group; and Buena Vista Home Entertainment for a trailer for Pirates of the Caribbean from CMP/Home Entertainment.

In the student competition, Vanessa Vellozzi from California Polytechnic State University in San Luis Obispo won for a poster for The Hours, and Andrea Trillo from AFI won for a trailer for The Hours.

Advertising firm BLT & Associates won the most agency awards with five, while Identity was the most-honored film, also capturing five awards.

More than 1,700 entertainment industry professionals attended the event, which was sponsored by the New York Post, Avid, MSN, Poster Child, The Sharper Image, Warner Bros., Nielsen NRG and HDNet. A panel of more than 365 movie-advertising professionals judged a record 1, 351 entries this year. Presenters included Kevin Smith, Sarah Michelle Gellar, Michael Bay, Rob Marshall and Guillermo Del Toro. Rob Schneider hosted the show.

The Hollywood Reporter, like Adweek, is published by Netherlands-based VNU.