Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK–Two big Hollywood studios reached agreements to back technology that protects digital content as it moves between home devices such as set-top boxes, computers and televisions, Tuesday’s Wall Street Journal reported.
The accords, expected to be announced today, represent an early step toward the future of digital home-entertainment networks, in which consumers could make digital copies of programs and view them on several different devices. The agreements involve Sony Corp.’s Sony Pictures
Entertainment and AOL Time Warner Inc.’s
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in