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NEW YORK Sony Pictures hopes to build buzz among social networkers for the summer release of the latest installment in the Spider-Man franchise through slide shows.
The studio last week launched a campaign via Photobucket that lets its 39 million users create Spider-Man-braded slide shows with their photographs. The campaign is one of several Photobucket is rolling out in the hopes of proving its large audience is ripe for brand advertising.
The secret, said Peter Foster, vp, sales at the company, is to integrate brands into the experience in a way that enhances it, rather than interrupts it.
“It’s
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