Sony Ericsson Hands $160 Mil. to McCann

NEW YORK Sony Ericsson has tapped Interpublic Group’s McCann Erickson in London to handle its $160 million global advertising and communications business without a review, the agency said today.

Publicis Groupe’s Saatchi & Saatchi had handled the account for slightly more than a year. McCann, however, was no stranger to the brand, having worked with Sony Ericsson in 2006 to help launch the client’s Walkman phones.

“Moving forward, we are looking at increased integration across all of our marketing disciplines including online, print, TV and retail as well as greater consumer engagement,” said Dee Dutta, corporate vp, head of global marketing at Sony Ericsson, in a statement.