Sony, BBDO Horse Around

NEW YORK It’s not a Budweiser commercial, nor is it a Super Bowl contender. So the not-so-pretty sight of a horse’s ass interacting with an average American family, wagging its tail and dominating scenes with Mom and the kids, is, well, not exactly classy. In fact, it’s sort of shocking. Especially when it turns out that the spot, “Horse,” is part of the first Sony Electronics campaign from BBDO in New York. All becomes clear thanks to a title card that says, “Your dad’s not a horse’s behind.”