Sony and Warner Bros. Hype Summer Blockbusters as Spending on New TV Ads Dips

Movie trailers dominate national broadcast placement budgets

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Odds are you’ve been seeing a lot of movie trailers lately.

After rebounding from a lull in the first full week of July, spending on national broadcast placement for new creative was down again last week. A total of 477 advertisers devoted $85 million to such placement for new ads, according to Kantar Media, down 14 percent from the previous week.

Overall national broadcast placement spending was down as well, falling $2 million from the previous week to $830 million.

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