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Sonos believes silence is a problem and that its speakers can fix it. At least that’s the narrative of a new 90-second spot from Anomaly in New York that dramatically changes tone—from lackluster to almost overly energetic—when Sonos’ speakers enter the picture.
The ad, directed by Derek Cianfrance, the indie film director whose spot for Michelob Ultra ran during the Super Bowl, tries to show how important music is to relationships, whether familial, friendly or romantic.
“In another time, it was fair to say that silence was golden,” wrote Cianfrance in his treatment for the ad, which was sent to Adweek by Sonos’
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